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One-Page Business Plans for Businesses

One-Page Business Plan Template for a Service Business

This template is suitable for freelance businesses that provide services, such as consultants, graphic designers, landscapers, and delivery services. For a one-page plan, the answers to questions should be one or two sentences.

 Business Plan for Company Name at: Date
Address ________________________________ Phone ___________ Email ________________
VisionThis section should articulate your hopes and dreams for the business. You can write a vision statement. For example:
What are you building?
What do you see this business becoming in x years?
How do you plan to grow the business and to what degree? For example, will you hire employees, open up branch outlets, or take the business public?
Do you eventually plan to sell the business for profit or to provide money for your retirement?
Business Overview (or Mission)The business overview or mission should describe how you intend to achieve your vision. For example:
What services will you provide?
What is your target market—who will buy your services?
How will your service offerings address the needs of customers, for example, what is your unique selling proposition?
How will you provide your services? Will you offer your services online, through your home business, or at a business location?
Pricing StrategyThe pricing strategy section needs to demonstrate how your business will be profitable. Summarize your projected revenue and expenses:
How much will you charge for your services?
Briefly describe how your pricing will be competitive enough to attract customers but be high enough to generate a profit after subtracting expenses.
Consider breakeven analysis and pricing strategies.
Advertising and PromotionThis section describes how you intend to get the word out to customers about your services. For example:
What are the most efficient ways to market your services? For example, will you market them via a business website, email, social media, or newspapers?
Will you use sales promotional methods such as pricing discounts for new customers?
What marketing materials will be used—business cards, flyers, or brochures?
What about referrals?
ObjectivesThis section lists your objectives and metrics for success by time frame, as well as potential questions or challenges. For example:
Capture 20% of the local market share by year end
Gain five steady customers in the first six months of operation
Earn a net income of $50,000 for the first fiscal year
List any obstacles or concerns, for example:
Winter season or poor spring weather reduces demand for landscaping services.

Action Plans
Briefly describe the action items needed to achieve your objectives, using milestone dates. For example:
By "date" a fully-equipped home office will be completed.
By "date" business licenses and insurance acquired.
By "date" purchase of delivery van negotiated with dealer.
By "date" launch business website with description of services and price list.
By "date" social media marketing plan in place and potential customers connected via Facebook and LinkedIn.
By "date" subscribed to cloud-based accounting software and setup customer invoice templates.
Describe possible solutions for any potential obstacles:
If landscaping services cannot be delivered due to bad weather, look into providing other services such as snow clearing or tree pruning.

One-Page Business Plan Template for a Product Business

This template is suitable for businesses that sell products, such as food services, beauty products, and bike shops. For a one-page plan, the answers to questions should be one or two sentences.

 Business Plan for Company Name at: Date
Address ________________________________ Phone ___________ Email ________________
VisionThis section should articulate your hopes and dreams for the business. You can write a vision statement. For example:
What is your grand plan and what do you see this business becoming?
How do you plan to grow the business and to what degree? For example, do you plan to hire employees, open up a second restaurant or manufacturing plant, purchase new equipment and machinery to increase productivity, or go public and sell shares on a stock exchange?
Do you eventually plan to sell the business, or retire and have your children take over?
Business Overview (or Mission)The business overview or mission should describe how you intend to achieve your vision. For example:
What products will you be selling?
What is your target market—who will buy your products?
How will your product offerings address the needs of customers?
How will you sell your products—online or storefront?
How will you deliver your products? For example, will they be shipped, sold over the counter, or delivered personally?
Pricing StrategyDemonstrate how your business will be profitable by summarizing your projected revenue from product sales minus your expenses:
How much will you charge for your products?
Briefly describe how your product quality and competitive pricing will lure customers from rival businesses but be sufficient to generate a profit after subtracting manufacturing costs and expenses.
Consider breakeven analysis and pricing strategies.
Advertising and PromotionBriefly outline the marketing plan for your products:
How will you advertise your products to attract customers? For example through a storefront, business website, email, social media, or newspapers.
Will you use sales promotional methods such as free samples, product demonstrations, and price discounts?
What marketing materials will be used—business cards, flyers,or brochures?
What about customer feedback with digital or printed surveys, social media, and referrals?
ObjectivesList your objectives and metrics for success by time frame, as well as potential questions or challenges. For example:
Sell 500 units of product by year end.
Gain two major customers within the first six months of operation.
Have an average 50% occupancy rate in your restaurant within three months of opening.
Earn a net income of $30,000 for the first fiscal year, and $50,000 by the third fiscal year.
List any obstacles that may prevent you from achieving your objectives, for example:
Suppliers not able to deliver sufficient product
Construction delays involving renovations on the premises
Action PlansBriefly describe the action items needed to achieve your objectives, using milestone dates. For example:
By "date" business premises chosen and lease signed
By "date" renovations to business premises completed
By "date" contracts with suppliers and wholesalers negotiated and signed
By "date" qualified employee hired
By "date" purchase of delivery van negotiated with dealer
By "date" launch business website with description of products and price list
By "date" social media marketing plan in place and potential customers connected via Facebook and LinkedIn
By "date" point of sale system acquired, customized, and installed
By "date" products acquired and stocked
By "date" employee training completed
By "date" premises open for business
List any obstacles or concerns and how you intend to overcome them. For example:
In case wholesale supplier A is unable to deliver sufficient product, sign contracts with backup suppliers.
Be prepared to delay opening if renovations to the premises are not completed on time, or open and continue construction after business hours.